”it is the viewer who make the paintings,” Duchamp once said, . . . in the context of the an emerging culture of use, in which meaning is born of collaboration and negotiation between the artist and the one who come to view the work. wouldn’t meaning of a work have as much to do with the use one makes of it as with the artist’s intentions for it?” (Bourriard, Post Production, 21)
In what ways can the artist control the way the viewer looks at or uses the work of art?
"Ce sont les regardeurs qui font le tableau" : The viewers make the painting / It is the viewer who makes the painting / It is the viewer who makes the work of art / It is the viewer who completes the picture.
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